Câu lạc bộ Tiếng Anh Galec 2: Workshop GREEN MARKETING 21/06

Workshop: Green Marketing

Time: 6h30-8h30 pm, Thursday 21/6/2012
Place: Smartlink English Center, No 3, Lane 196 Thai Thinh

(Note: Leave your vehicle at Viettin Bank 196 Thai Thinh)


Part 1: Warm-up game (15 minutes)

Bingo Game- Who is the greenest?

Part 2: Free talk (30 minutes)

+) How do you understand: Green Products; Green Marketing (Environmental Marketing or Ecological Marketing)?
+) Give examples of green products you know
+) Give examples of companies which did launch and have launched Green Marketing for their products
+) Why has Green Marketing been chosen by most Marketers these days?
+) What kind of consumers are you? And Why?
1. Blue Greens (Act against environment pollution; Avoid using products damaging the environment)
2. Greenback Greens (Favorably buy green products)
3. Sprouts (Think that environmental reasons are just on theory; Not buy green products if they have to pay more)
4. Grousers (Not educated about environment and think green products are costly)
5. Basic Browns (Totally don’t care about environmental and social issues)

Part 3: Presentation (35 minutes)

Part 4: Group work (40 minutes)
Your company is going to launch a product using Green Marketing Strategy

Suggestion: The use of Marketing Mix of Green Marketing (sometimes called Green Marketing Mix)
1. Green Product (environment friendly)
2. Green Price (based on green products strategy)
3. Green Place (the system of transporting, packaging, wholesalers, retailers, etc)
4. Green Promotion (tools of promotion: advertising, marketing materials, signage, white papers, web sites, videos and presentations by keeping people, planet and profits in mind)

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Thanks and best regards, - - - - - Galec 2 English Club

Address: Smartlink English Center, No 3, Lane 196 Thai Thinh

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Yahoo: Galec2_club
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Contact: Ms Loan 0973374532 (No SMS)
Venue sponsor: Smartlink English Center (

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Do tình hình thời tiết mưa rất to hôm thứ 5 ngày 14/6 vừa rồi nên CLB nghỉ sinh hoạt. Chính vì thế topic Green Marketing sẽ là chủ đề cho buổi sinh hoạt thứ 5 tới ngày 21/4/2012. Mong các bạn thông cảm và hẹn gặp lại các bạn hôm đó ^ ^"