cogaisinhdep_beyeu
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Mình copy từ pdf sang word nhưng kết quả là thế này:
If you think about what's happened over the last 10 years or so there's been a massive
globalisation of the media. The result of that has been that brand values and consumer
values around the world have homogenised to a certain degree. And that's really played
into the hands of a lot of the big Western multi-national companies. For example from
the soft drinks industry - Coca cola, Pepsi Cola - over the past 10 years they've
established massive distribution networks worldwide in markets where they were
previously fairly under-represented
It’s not just the global media which has helped big brands to spread
their appeal. The changing political scene has also played a part. The
collapse of Communism in Eastern Europe and the former Soviet
Union, and the improvement in relations between the West and China,
have meant that vast new markets have opened up for western goods.
Big brands have also been able to spread their influence because of the
worldwide fascination with certain aspects of western life. Two
interviewees from Rahul Sarnaik’s report make this point. Shoba De is
a novelist and media commentator based in Bombay in India. Professor
Cary Cooper lectures in social psychology at Manchester University in
England. They both say that western culture has an “all-pervasive
influence” - its influence can be felt everywhere. To begin with, Shoba
De talks about how the big brands are making great advances - or
inroads - into newer markets such as India. Although she says that
awareness of big brands - or brand consciousness - has always been
strong there
Mình muốn hỏi là có cách nào để các chữ phải tự hết dòng rồi mới xuống không?
Cảm ơn.
If you think about what's happened over the last 10 years or so there's been a massive
globalisation of the media. The result of that has been that brand values and consumer
values around the world have homogenised to a certain degree. And that's really played
into the hands of a lot of the big Western multi-national companies. For example from
the soft drinks industry - Coca cola, Pepsi Cola - over the past 10 years they've
established massive distribution networks worldwide in markets where they were
previously fairly under-represented
It’s not just the global media which has helped big brands to spread
their appeal. The changing political scene has also played a part. The
collapse of Communism in Eastern Europe and the former Soviet
Union, and the improvement in relations between the West and China,
have meant that vast new markets have opened up for western goods.
Big brands have also been able to spread their influence because of the
worldwide fascination with certain aspects of western life. Two
interviewees from Rahul Sarnaik’s report make this point. Shoba De is
a novelist and media commentator based in Bombay in India. Professor
Cary Cooper lectures in social psychology at Manchester University in
England. They both say that western culture has an “all-pervasive
influence” - its influence can be felt everywhere. To begin with, Shoba
De talks about how the big brands are making great advances - or
inroads - into newer markets such as India. Although she says that
awareness of big brands - or brand consciousness - has always been
strong there
Mình muốn hỏi là có cách nào để các chữ phải tự hết dòng rồi mới xuống không?
Cảm ơn.