* A strong brand influences the buying decision and shapes the ownership experience.
* Branding creates trust and an emotional attachment to your product or company. This attachment then causes your market to make decisions based, at least in part, upon emotion-- not necessarily just for logical or intellectual reasons.
* A strong brand can command a premium price and maximize the number of units that can be sold at that premium.
* Branding helps make purchasing decisions easier. In this way, branding delivers a very important benefit. In a commodity market where features and benefits are virtually indistinguishable, a strong brand will Giúp your customers trust you and create a set of expectations about your products without even knowing the specifics of product features.
* Branding will Giúp you "fence off" your customers from the competition and protect your market share while building mind share. Once you have mind share, you customers will automatically think of you first when they think of your product category.
* A strong brand can make actual product features virtually insignificant. A solid branding strategy communicates a strong, consistent message about the value of your company. A strong brand helps you sell value and the intangibles that surround your products.
* A strong brand signals that you want to build customer loyalty, not just sell product. A strong branding campaign will also signal that you are serious about marketing and that you intend to be around for a while. A brand impresses your firm's identity upon potential customers, not necessarily to capture an immediate sale but rather to build a lasting impression of you and your products.
* Branding builds name recognition for your company or product.
* A brand will Giúp you articulate your company's values and explain why you are competing in your market.
Lưu ý khi sử dụng
- Gặp Link download hỏng, hãy đăng trả lời (yêu cầu link download mới), Các MOD sẽ cập nhật link sớm nhất
- Tìm kiếm trước khi đăng bài mới
- Nhận download tài liệu miễn phí cho sinh viên.
- Chuyên giải đáp thắc mắc sử dụng Word, Excel
- Tổng hợp phần mềm Portable chạy tốt trên Windows 8.1