daigai

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Keywords
International transport; carriers; freight forwarders;
choice criteria; Greek market
Abstract
Freight forwarders are intermediary companies involved in
Logistics. Their task is to manage all functions involved in
transport after the buy process of merchandise is complete. The
main objectives of the present work are to evaluate the criteria on
which production companies choose particular freight forwarders,
to point out the elements that affect quality and to differentiate
services provided in various customer categories. In addition, this
work presents the characteristics of freight forwarding companies
that are active in the Greek market, analyzing their field of
specialisation regarding various services and the profile of their
manpower, as well as measuring the level of information
technology usage in their operations.
For the aim of this work, a questionnaire was drawn up and sent
to a sample of 98 companies of the sector, selected mainly for their
size and their location. Twenty-four questionnaires were returned,
covering roughly 10% of the companies in the market. The
companies were asked to evaluate the various choice criteria
regarding the carriers they chose to collaborate with and the
criteria on which they are selected by their customers. The
conclusion is that Greek freight forwarding companies consider
that quality is more important for their customers than cost and
that small companies seem to evaluate the price of services offered,
the offering of special privileges, personal treatment and
experience as relatively more important than big companies do.
Introduction
Researchers argue about the definition of the
international freight forwarders sector. Most definitions
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