Field Study Report
In the market economy, competition works regularly and continuously.
Competition becomes effective tool to forte enterprises do business well, improve
efficiency and develop economy. With economic integration trend, enhancing
competitiveness o f goods and services becomes the important task to develop the
market economy o f our country. Competitiveness of the economy in general and the
one o f business in particular are expressed specifically in the competitiveness of
goods and services on domestic and international markets. We have established
market economy in the years o f innovation, created more goods and services both
domestic demand and exporting expansion. Many products o f Vietnam have been
accepted by home and international market. For this reason, market share has been
expanded. However, the market grows; deeper integration is increasingly fierce
competition, the greater challenge. Thus, if companies want to exist and grow up,
they must be market-driven. Therefore, marketing activities must be taken seriously
because it plays an important role between goods and markets. Marketing activities
are an important function o f the four decisions o f business survival.
Therefore, it is clear that marketing can bring marketer lots o f benefits and
Bck>Company Limited (Boo Co., Ltd) is not an exception. That is why I choose this
topic for my final report.
Structure o f report:
SOME MARKETING MIX SOLUTIONS TO IMPROVE COMPETITIVENESS OF
PRODUCTS FOR BOO Co, Ltd.
Chapter 1: General concepts about marketing
Chapter 2: Real activities in Boo Co., Ltd
Chapter 3: Some solutions to improve competitiveness of products for Boo Co., Ltd
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