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các bạn tải miễn phí ebook: English for personal assistants - part 29


140 Influencing strategies and tactics


Strategies Tactics

Explaining Legitimising
Logical persuasion

Asking Appealing to friendship
Socialising
Consulting

Stating Stating

Inspiring Appealing to values
Modelling

Exchanging Exchanging

Alliance building Alliance building


In fact, alliance building is regarded as a macro-strategy because it can involve a mix
of different strategies and tactics to influence others.



Strategies and tactics explained

But what exactly do these strategies and tactics mean and how can we apply them
linguistically?

Strategies Tactics Expressions

Explaining means giving • Legitimising – using • According to company
reasons for what you want authority policy ...
• Logical persuasion – using • The facts speak for
facts/logi



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